Over 50 per cent respondents did not feel concerned by artificial intelligence (AI) or machine learning, said the report.
More than 60 per cent of marketers in India are of the view that new-age technologies will impact their workplace practices and consider it the next big disruptor in the industry, said a report.
Over 50 per cent respondents did not feel concerned by artificial intelligence (AI) or machine learning, according to a global report by software major Adobe.
The study involved more than 5,000 creative and marketing professionals across the Asia Pacific (APAC) region.
However, 27 per cent in India said they were extremely concerned about the impact of these new technologies.
In India, creatives are concerned that new technologies will take over their jobs. But they suggested that as they embrace AI and machine learning, creatives will be able to increase their value through design thinking.
A whopping 59 per cent find it imperative to update their skills every six months to keep up with the industry developments.
The study done by Adobe also found that merging online and offline experiences was the biggest driver of change for the creative community, followed by the adoption of data and analytics, and the need for new skills.
It was revealed that customer experience is the number one investment by businesses across APAC.